marketingsherpa has an article (free access until October 2) where the CEO of MySQL gives the 3 top mistakes made by software marketers. The items listed are good advice for all software marketers and echo a lot of the things we’ve been promoting in the microISV community such as transparency and communication.
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on Friday, September 23rd, 2005 at 9:37 am and is filed under Marketing.
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marketingsherpa has an article (free access until October 2) where the CEO of MySQL gives the 3 top mistakes made by software marketers. The items listed are good advice for all software marketers and echo a lot of the things we’ve been promoting in the microISV community such as transparency and communication.
This entry was posted
on Friday, September 23rd, 2005 at 9:37 am and is filed under Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
September 23rd, 2005 at 12:37 pm
This is interesting, but I’ve been using MySQL since its infancy stage, and I don’t recall having White Papers, Case Studies, Blogs, etc, when it first started rolling. In fact, I just remember it being an obscure download that we were trying to get working with Perl to create a special database at the University of Idaho Law School for tracking technical issues.
So maybe these are mistakes that only large, established ** open source ** / software businesses shouldn’t make.
I agree with their PR standpoint, and to not be over-religious. But the rest is excessive for a start-up - in my opinion. They had a GREAT product, free to download, rapid release and improvement cycles, and then phpMyAdmin came out - of which I think they owe a lot of their success.
MySQL is still great today too. And 40,000 downloads a day?!?! Wow. True?